Impulsa
Get AI to recommend your business
A practical course, in short pills and jargon-free, so ChatGPT, Gemini and the leading AIs know and recommend your business.
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The wake-up
You ask AIs for recommendations. Have you ever asked them about you?
Every day we ask an AI for recommendations, yet almost no owner asks why the AI is not recommending them. If someone looks for exactly what you offer and your name never shows up, that person leaves with someone else, and you never even find out. The good news: this can be worked on.
The question your customer asks the AI (and you never hear)
Your future customers no longer type only into a search engine: they ask an AI in plain language, the way they would ask an acquaintance. Knowing what they ask, and what the AI answers, is the first step to entering that conversation.
Either it recommends you, or it recommends your competition
Every time a customer asks an AI for a recommendation, someone wins that customer. If you did not give the AI clear information, another business takes the spot. There is no tie: either you show up, or someone else does.
Does this AI thing really work for a business like mine?
If your business is local or lives on social media and word of mouth, this touches you more closely than anyone. You do not need to know about technology or have an expensive website: only that your business is present and well explained where AIs look.
Understand it without jargon
What is GEO? The storefront that AIs see
GEO is the way to get AIs to know and recommend your business. It is like that old job of showing up on Google, but now the search happens inside the AIs. When someone asks them who to recommend, you want to be the answer. That is what GEO is about.
AEO: when someone asks an AI, your business is the answer
AEO is optimization for answers. Showing up in a list is one thing. Being THE answer the AI gives is something very different. When someone asks the AIs who to recommend in your city, the goal is for your business to be the first name that comes up. This is the new game of being found.
SEO, GEO and AEO: the three odd acronyms explained with a bakery
SEO, GEO and AEO seem like a thing for techies, but they are simple. Each one deals with how people and AIs find you. I explain them with the story of a neighborhood bakery, without hard words. At the end, one small action to step out of the shadow.
Where do AIs get what they say about your business?
When someone asks ChatGPT, Gemini or the leading AIs about a business like yours, they do not make it up. They read your Google listing, your reviews, your social media and your website. If those sources are empty or messy, the AI does not know what to say about you. And it does not recommend what it does not know.
When information is missing, AIs make things up about you
AIs like ChatGPT, Gemini and Perplexity answer even when they are not sure. If clear information about your business is missing, they fill the gaps with guesses. That is how changed hours, services you do not even offer and old addresses show up. Avoiding it is simple: leave correct, clear information in a place AIs can read.
Sort out your digital home
Is your Google listing abandoned? The AIs notice
Your Google listing (the Business Profile) is one of the sources AIs look at most when someone asks for a recommendation. Many people created it one day and never touched it again. A living listing, with correct and up to date information, helps ChatGPT, Gemini and the leading AIs understand who you are. A stale listing, with old data, makes them ignore you or confuse your name.
Your Instagram is not just photos: the AIs read it
Your social media is not just for posting pretty photos. ChatGPT, Gemini and the leading AIs read your bio, your description and your contact details to know who you are and what you do. When that information is confusing or missing, the AIs simply do not know how to recommend you. And the good news is that this can be fixed.
Your information is scattered and the AIs doubt you
Your name, your address and your phone are spread across Google, Instagram and WhatsApp, and in each place there is a slightly different version. That mess makes the AIs doubt you. When ChatGPT, Gemini and the leading AIs are not clear about who you are, they prefer to recommend someone else. The solution is simple: a single consistent version of you.
The AIs talk about you. But from which source?
AIs answer based on what they find scattered around. If the information about you is loose, outdated or spread across many places, the answer comes out confusing. IDAI is your single place: a clear source of truth that AIs can read and believe. It is your identity for the AI era.
Do you need a website for this? Your IDAI already is one
Many people believe that only those with a website who know about technology get on the AIs' radar. That is not so. Your IDAI is already your living website, ready for the AIs to read, without building anything technical. It is the honest way to exist in the AI era without becoming a technology expert.
What the AIs need from you
The AI wants to recommend you, but it doesn't know who you are
When someone asks an AI where to eat, where to get a haircut or who to hire, it answers with whoever it truly knows. To an AI, knowing means having clear information: what you offer, where you are, your hours, who you serve and how to reach you. Almost nobody gives it in an orderly way. Whoever does becomes an option the AI can suggest with confidence.
Other people's word carries more weight than yours
Reviews are the voice of those who already trusted you. To the AIs they are worth more than any description you write yourself, because they come from outside. They are a signal of trust. Here you'll understand why authentic reviews matter so much and how to gather yours in an honest way.
Speak the way your customers speak, not like a technician
Nobody uses difficult words when they ask the AIs for help. People write the way they talk in daily life. If your business is described with technical jargon, you and the AIs stop understanding each other. Whoever speaks the customer's language is the one who shows up.
The questions you should answer before they're even asked
Your customers' most common questions are gold for showing up in the AIs. When you answer those doubts clearly, ChatGPT, Gemini, Perplexity and the other AIs can use your business as the ready answer. It's easy to do and it changes who the AI recommends. Start with what people already ask you every day.
The AI trusts whoever stays alive
The AIs pay attention to what stays alive. A business that posts news signals that it's still active and present. That builds trust. That freshness, that sign of constant movement, becomes authority in the eyes of ChatGPT, Gemini, Copilot and the main AIs.
Get to work with MerbIQ
What do the AIs say about you when nobody's listening?
Every day the AIs recommend businesses to people who are about to decide. The question is simple: do they know yours? The first step to grow in this new shop window isn't showing up more, it's discovering what they know (and don't know) about you today. Without that, you're improving blindly.
Step 2: create your IDAI, your identity for the AI era
Your IDAI is the place where you gather everything about your business, organized so that ChatGPT, Gemini, Perplexity and the main AIs can read and understand it. It's not another pretty profile for people to look at. It's an identity designed to be read by the machines that recommend businesses today. Creating it is simple, and it's the step that follows the diagnosis.
Step 3: why AI needs to see you complete
AIs only recommend those they manage to understand. An incomplete IDAI is like a sign with no name: nobody stops. The clearer and more complete it is, the easier it is for AI to take you seriously. Completeness is the key that opens the door.
Step 4: publish your IDAI and share it
Publishing your IDAI is the moment it comes out of the drawer and steps into the world. Only then does it become visible to people and to the AIs that recommend businesses. After publishing, share the link and start gathering reviews. That's how the circle closes.
Step 5: showing up in AIs is a habit, not a stroke of luck
Having AIs keep you in mind doesn't happen just once. It's like caring for a plant: today you water it, tomorrow you check on it, next week you adjust it. In this step you learn to measure your progress month by month and to keep everything fresh. That way ChatGPT, Gemini and the main AIs keep finding you and recommending you.
Authority and advantage
Whoever gets there first keeps the spot
AIs trust those who are already present and show up consistently. Whoever arrives early becomes the reference for that topic in their memory. And the more recommended you are, the more recommended you stay: it's a snowball effect. Starting today is worth far more than starting later.
Why does AI trust some businesses and not others?
AIs don't pick who to recommend at random. They bet on whoever looks trustworthy: clear information, data that matches everywhere, reviews from real people and a presence that doesn't disappear. Authority isn't luck, it's constant care. And any business can build it.
Start today imperfect, or lose ground tomorrow
The authority that makes AIs trust you isn't born ready-made. It's built over time, a little each day. Waiting for the perfect moment to start does just one thing: it hands that space to whoever started earlier. Starting today, even if it isn't perfect, is worth more than starting flawless next year.
What MerbIQ solves
Your IDAI isn't just a profile: it's your hub in the AIs
The IDAI isn't a pretty, still little page. It's the place where everything that matters about your business lives together: catalog, reviews, news, monitoring and insights. Instead of leaving your presence scattered across a thousand corners, you gather it in a single point. And from that point ChatGPT, Gemini, Perplexity and the main AIs drink when someone looks for a business like yours.
Do the AIs know everything you sell, one by one?
When someone asks AIs for a recommendation, they almost never ask for something generic. They ask for the specific: that dish, that service, that detail. If the AI does not know exactly what you sell, it will not mention you at the right moment. Your IDAI's detailed catalog solves this: it shows each item clearly, so AIs recommend you in specific searches, not only broad ones.
The reviews the AI reads before recommending you
When someone asks ChatGPT, Gemini or Perplexity for a good business, the AI does not decide in a vacuum. It looks for trust signals, and real customer reviews are one of the strongest. The problem is that most people gather social proof in places where the AI does not always see it. Collecting authentic reviews and showing them where AIs do read them changes everything.
AIs forget whoever stays silent
AIs pay closer attention to whoever has movement, to whoever gives signs of life. A business that never posts anything looks like a shop with the shutters down: it feels like it closed. Posting news, promotions and articles is like lighting up the shop window every day. You show that you are still active, and AIs start seeing you as current and worth recommending.
Are you improving in the AIs? You'll only know by measuring
Measuring is the only way to know if your work is bearing fruit in the AIs. Without tracking, you are left in the dark, believing you improved without any proof. Monitoring shows you if you are mentioned more, if the AI robots passed by your door and what really worked. That is how you stop guessing and start deciding with clarity.
You use AIs daily, but do you know what they answer about your sector?
When a customer asks AIs for a recommendation, they answer based on what they know about your sector and your city. Insights show you exactly that: what AIs recommend near you and what people ask about most. It is the difference between moving blindly and moving with a map in your hand.
Manage other people's brands
You take care of digital presence. And inside the AIs?
Every day more people ask AIs for recommendations. ChatGPT, Gemini, Copilot and Perplexity are already the new referral counter. Whoever takes care of other businesses' digital presence has a new battlefield here, where almost no one is playing yet. Being well seen by AIs becomes a great advantage for your clients.
Do you manage several businesses? Organize their visibility in the AIs
When you manage the presence of several businesses, each one becomes a separate mental list. One same method, applied with order, changes everything. You can scale without going crazy and without losing sight of any client. The trick is not to work more, it is to work with a single approach.
The service almost nobody offers (yet)
Positioning a business inside the AIs is a new and highly demanded service. It's easy to explain, easy to show its value, and almost nobody offers it yet. Whoever starts now arrives before the competition. And it opens a huge door for anyone who manages other people's brands.
The before and after that closes the client instantly
The strongest sales argument isn't a speech, it's a live diagnosis. When the owner sees with their own eyes that the AIs don't mention them, the problem stops being abstract. You show them the before, they feel the absence, and the after becomes desire. That contrast closes on the spot.
You look after other people's brands. What if you could offer more?
Whoever manages third-party brands is very close to the owner, but far from an important answer. When someone asks ChatGPT, Gemini or Perplexity for a recommendation, do those businesses appear? There's a way for you to offer this to your clients and grow alongside them. That's what we want to talk to you about.
Companies with structure
You have a website, a team and years of work. And the AI doesn't find you
Having a website isn't the same as being found. Many solid companies, with a team and history, disappear when the AIs recommend. The problem is almost never a lack of work: it's a lack of clarity about who you are for a machine that reads everything. It can be fixed, and it starts by understanding what the AIs see of you today.
Being big doesn't make you visible to the AI
Many people believe the AI recommends the biggest. It doesn't work that way. The AIs recommend those with clear, complete information all in one place. A big business with scattered and outdated data can be invisible. A smaller one, but well organized, shows up.
Does the AI name your brand as a benchmark?
For an established company, the risk isn't being ignored. It's being mentioned as just another name while another appears as the sector's benchmark. The AIs form that opinion with what they find today, not with what you built over the years. Here, authority is earned again.
Sometimes a tool alone isn't enough
A good tool solves a lot. But when the company grows and has structure, there comes a point where a tool alone isn't enough. That's where guidance comes in: someone beside you to bring order and gain position in the AIs. Talking to the MerbIQ team is the natural next step.