Back to Impulsa

Impulsa

Step 5: showing up in AIs is a habit, not a stroke of luck

Do you show up once in the AIs and then vanish the next month? It's not a matter of luck. It's a matter of consistency.

2 min read

Having AIs keep you in mind doesn't happen just once. It's like caring for a plant: today you water it, tomorrow you check on it, next week you adjust it. In this step you learn to measure your progress month by month and to keep everything fresh. That way ChatGPT, Gemini and the main AIs keep finding you and recommending you.

What is the IDAI?

IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.

See everything the IDAI does

Imagine you opened a beautiful shop, but you never changed the window display again. Over time, people passing by stop noticing. With AIs something similar happens: they prefer living businesses, ones that update themselves, that give signs they're on the move. Information that sits still gets old.

That's why the fifth step isn't a finish line, it's a rhythm. Every month it's worth looking back and asking yourself: how did I show up before and how do I show up now? Did it improve? Did it get worse? Is it the same? That simple look already puts you ahead of anyone who never asks.

Measuring your progress is like stepping on the scale now and then. It's not obsession, it's awareness. You see what worked, you notice where the AIs still know little about you and you correct course without any shocks. Small tweaks made often are worth more than one big fix once a year.

And keeping it fresh is lighter than it seems. A new schedule, a recent photo, a piece of monthly news, a reply to someone who praised you. These are small gestures that tell the AIs: this business is alive, you can trust it, you can recommend it. You don't need spare time, just a habit.

Start slowly. Pick one day a month to review your presence and update what changed. Over time it becomes automatic, like balancing the register or replying to a message. And that way visibility stops being luck and becomes your routine.

Create or complete your IDAI in MerbIQ and turn your presence in the AIs into a habit that grows with you.

Create my IDAI

Continue the course

What do the AIs say about you when nobody's listening?

Every day the AIs recommend businesses to people who are about to decide. The question is simple: do they know yours? The first step to grow in this new shop window isn't showing up more, it's discovering what they know (and don't know) about you today. Without that, you're improving blindly.

Step 2: create your IDAI, your identity for the AI era

Your IDAI is the place where you gather everything about your business, organized so that ChatGPT, Gemini, Perplexity and the main AIs can read and understand it. It's not another pretty profile for people to look at. It's an identity designed to be read by the machines that recommend businesses today. Creating it is simple, and it's the step that follows the diagnosis.

Step 3: why AI needs to see you complete

AIs only recommend those they manage to understand. An incomplete IDAI is like a sign with no name: nobody stops. The clearer and more complete it is, the easier it is for AI to take you seriously. Completeness is the key that opens the door.