Impulsa
What do the AIs say about you when nobody's listening?
You've already asked an AI where to eat, who to hire or what to buy. But have you ever wondered what it answers when someone asks about YOUR business?
Every day the AIs recommend businesses to people who are about to decide. The question is simple: do they know yours? The first step to grow in this new shop window isn't showing up more, it's discovering what they know (and don't know) about you today. Without that, you're improving blindly.
Imagine a chat on the street. Someone comes up and asks: do you know a good place for this around here? If people don't know who you are, your name doesn't come out of their mouth. With the AIs it's the same. ChatGPT, Gemini, Copilot and the others answer all day long, and either your business shows up in that answer, or it disappears.
The catch is that almost nobody asks the question the other way around. We use the AI to ask for recommendations, but we rarely turn the mirror and ask: and about me, what does it know? That's where the surprise is, good or bad.
The first step is simple and even a little brave: look. Read, in your own words, what the AIs answer when the topic is you. See whether they get your name right, what you do, where you are. Or whether they mix you up with someone else, or say they don't know you.
That's the revealing moment of the MerbIQ diagnosis. It's not a report full of odd terms. It's the AI's literal answer about your business, right in front of you. Many people discover there that the AI talks about a competitor, or repeats an old fact, or simply shrugs its shoulders.
And knowing it changes everything. Because you stop guessing. You see your real starting point and understand, clearly, what needs adjusting to become a recommendation. Before improving anything, step one is seeing where you stand.
Discover today, in your own words, what the AIs answer about your business: run the MerbIQ diagnosis and read it yourself.
Continue the course
Step 2: create your IDAI, your identity for the AI era
Your IDAI is the place where you gather everything about your business, organized so that ChatGPT, Gemini, Perplexity and the main AIs can read and understand it. It's not another pretty profile for people to look at. It's an identity designed to be read by the machines that recommend businesses today. Creating it is simple, and it's the step that follows the diagnosis.
Step 3: why AI needs to see you complete
AIs only recommend those they manage to understand. An incomplete IDAI is like a sign with no name: nobody stops. The clearer and more complete it is, the easier it is for AI to take you seriously. Completeness is the key that opens the door.
Step 4: publish your IDAI and share it
Publishing your IDAI is the moment it comes out of the drawer and steps into the world. Only then does it become visible to people and to the AIs that recommend businesses. After publishing, share the link and start gathering reviews. That's how the circle closes.