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Step 3: why AI needs to see you complete
You have already asked AIs for recommendations. But have you ever wondered why they don't recommend you, or your client?
What you'll take from this
- An incomplete IDAI makes the AI fill the gaps with guesses (hallucinate)
- Every completed field is a door that opens for you to be recommended
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesThink of your IDAI as a shop window. If it's half empty, with half the lights off, people walk right past. Not because your business is bad, but because it isn't clear what you offer.
Think of your IDAI as a shop window. If it's half empty, with half the lights off, people walk right past.
The same thing happens with AIs. ChatGPT, Gemini, Perplexity and the rest read whatever you left written. If it's missing what you offer, where you are, who you work for, they're left uncertain. And when in doubt, they recommend someone else who explained it better. MIT Sloan Teaching & Learning Technologies calls this a hallucination: when a clear detail is missing, the AI would rather fill the gap with a guess than admit it doesn't know.
Source: MIT Sloan Teaching & Learning Technologies on AI hallucinationsIt's not about tricking the AI. It's about speaking its language: clear, orderly information with no gaps. The more complete your IDAI is, the less the AI has to guess and the more confident it feels about including you in the answer.
The comparison with a conversation holds up. If someone asks what you do and you answer halfway, they feel unsure about recommending you. If you answer clearly, they pass your name along without hesitation. AI feels that same confidence.
So today's step is simple: open your IDAI and fill in what is still empty. Every completed field is a door that opens. It doesn't have to be perfect the first time, it has to be clear.
Did that land?
According to the text, what happens when information is missing in your IDAI?
Complete your IDAI now and give AIs everything they need to see you and recommend you.
Continue the course
What do the AIs say about you when nobody's listening?
Every day the AIs recommend businesses to people who are about to decide. The question is simple: do they know yours? The first step to grow in this new shop window isn't showing up more, it's discovering what they know (and don't know) about you today. Without that, you're improving blindly.
Step 2: create your IDAI, your identity for the AI era
Your IDAI is the place where you gather everything about your business, organized so that ChatGPT, Gemini, Perplexity and the main AIs can read and understand it. It's not another pretty profile for people to look at. It's an identity designed to be read by the machines that recommend businesses today. Creating it is simple, and it's the step that follows the diagnosis.
Step 4: publish your IDAI and share it
Publishing your IDAI is the moment it comes out of the drawer and steps into the world. Only then does it become visible to people and to the AIs that recommend businesses. After publishing, share the link and start gathering reviews. That's how the circle closes.