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Step 2: create your IDAI, your identity for the AI era

You use AIs to ask for recommendations almost every day. But have you ever wondered how they find you when someone looks for what you offer?

MerbIQ Team·updated on 11 Jul 2026· 2 min read·
Step 2: create your IDAI, your identity for the AI era

What you'll take from this

  • The IDAI is your business card, written in the language AIs understand
  • Complete profiles get up to 7x more clicks, according to Google itself

What is the IDAI?

IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.

See everything the IDAI does

Think of your IDAI as your business card, only written in a language the AIs understand right away. You already have the information: what you do, where you are, what you offer, what makes you different. The problem is that it's scattered across many places, and no AI knows how to put it together on its own.

When the information is loose, it's like having the ingredients of a dish spread all over the kitchen.

When the information is loose, it's like having the ingredients of a dish spread all over the kitchen. You can cook, but it takes more effort and something always gets left out. The IDAI gathers everything on one counter, in the right order, ready to use.

The best part is you don't need to know anything about technology. You answer about your own business, the thing you already know by heart, and the IDAI builds the structure behind the scenes. No code, no complicated words, no depending on anyone.

The more complete your IDAI is, the clearer it becomes for ChatGPT, Gemini and the other AIs to understand who you are and when to recommend you. A half-done profile leaves doubts. A complete profile becomes a ready answer on the tip of the AI's tongue. According to Google itself, complete profiles get up to 7 times more clicks and look far more trustworthy.

Source: Google Business Profile Help, on completing your profile

So the step now is straightforward: gather in one single place everything that matters about your business. It's the foundation of everything that comes after.

Did that land?

According to the text, what does the IDAI do with information that is scattered today?

Create or complete your IDAI now and give the AIs what they need to find you and recommend you.

Create my IDAI

Continue the course

What do the AIs say about you when nobody's listening?

Every day the AIs recommend businesses to people who are about to decide. The question is simple: do they know yours? The first step to grow in this new shop window isn't showing up more, it's discovering what they know (and don't know) about you today. Without that, you're improving blindly.

Step 3: why AI needs to see you complete

AIs only recommend those they manage to understand. An incomplete IDAI is like a sign with no name: nobody stops. The clearer and more complete it is, the easier it is for AI to take you seriously. Completeness is the key that opens the door.

Step 4: publish your IDAI and share it

Publishing your IDAI is the moment it comes out of the drawer and steps into the world. Only then does it become visible to people and to the AIs that recommend businesses. After publishing, share the link and start gathering reviews. That's how the circle closes.