The MerbIQ blog
News, trends and practical guides on AI, SEO, GEO and AEO, so your business shows up in the answers from ChatGPT, Gemini and the leading AIs.
SEO & GEO/AEO
How to structure your business information so AI understands and cites you
AI doesn't read your website the way a human does. It looks for patterns, and if your information doesn't follow those patterns, you simply don't exist to it.
SEO & GEO/AEO
IDAI: what it is and why your business needs one to show up in AI answers
You have a website, social media, and a Google listing, and AI still doesn't recommend you. The problem has a name.
Trends
You are good at what you do, but AI does not know it: the invisible brand problem
Quality alone is not enough to appear in ChatGPT, Gemini, and the leading AI answers. What is missing is structure, and the data proves it.
Tips for your business
The questions your customers are already asking AIs about your industry (and how to make sure you show up in the answers)
While you read this, someone is asking ChatGPT, Gemini or Claude exactly what you offer. The question is: who shows up in the answer?
Trends
We asked the top AIs for the best business in town: what we found reveals everything
The test every business owner should run before anything else.
SEO & GEO/AEO
SEO is no longer enough: what GEO and AEO are and why they change everything for your business to appear in AI answers
AI tools do not work like Google. Understanding that difference is what separates businesses that get cited from those that get ignored.
Trends
Your customer already asked an AI before choosing you. You just didn't know it.
The moment consumers decide which business to pick has moved, and most businesses haven't noticed yet.
News
What we learned scanning real businesses: 3 patterns that separate who gets cited by AI from who gets ignored
After analyzing hundreds of digital profiles, one pattern stood out: it is not the size of the business that decides, it is the consistency of its information.
Success stories
28% more AI citations: what a home services brand did differently
It wasn't luck or a massive budget: it was a deliberate choice about where and how to show up.
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