The MerbIQ blog
News, trends and practical guides on AI, SEO, GEO and AEO, so your business shows up in the answers from ChatGPT, Gemini and the leading AIs.
Tips for your business
Why your review rating could decide whether AI recommends you
The AIs recommend businesses with high ratings. And those who don't respond to reviews are practically invisible.
Trends
AI is up to 30 times harder to crack than Google, 2026 report reveals
A study of nearly 350,000 businesses shows the real gap between showing up on Google and being recommended by AI.
Tips for your business
How a different name or address on each site confuses AI (and costs you customers)
A small detail AI takes very seriously: are you always the same business everywhere?
Tips for your business
5 pieces of information your digital profile needs for AI to trust you
AI doesn't recommend what it doesn't understand. These are the details that make the difference.
SEO & GEO/AEO
GEO and AEO: what's the difference and why your business needs both
Two new names, one shared goal: showing up when someone asks an AI.
Trends
Why more and more customers ask AI before choosing a business
The first step of the buying decision is no longer just Google. Increasingly, it's a conversation with ChatGPT, Gemini or Perplexity.
News
ChatGPT drops below 50% of AI market share for the first time, report shows
Gemini and Claude are gaining ground fast, and that changes the math of where your business needs to show up.
Success stories
How a complete Google profile took a self-storage facility's occupancy from 70% to 83%
A real case shows what happens when a local business stops leaving its profile half-finished.
SEO & GEO/AEO
How to structure your business content so AI cites it (instead of ignoring it)
It's not about writing more, it's about organizing what you already know in a way AI can actually use.
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