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Guides and tutorials to build and master your IDAI: short, with real screens, in your language. Search or pick a track.

28 lessons Updated · Sep 2026
AllQuickBasics

Help Center = how to do it · Impulsa = why it matters · Blog = news

Start here

Your business in AI in 15 minutes

The fastest path: from signing up to sharing your published IDAI.
0/5
1Sign up3 min how-to
2Create your IDAI8 min how-to
3Complete data4 min how-to
4Publish3 min how-to
5Ask for reviews2 min how-to
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Learning tracks

Choose by goal. Each track takes you end to end.

Basics

Publish your IDAI

Build the base: account, data, plan and publishing. The identity AIs read.

4 lessons20 min
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Basics

Fill it with content

Data, description, catalog, gallery, services and updates. What makes you recommendable.

7 lessons39 min
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Intermediate

Gain visibility

Scan, read your report and understand how AIs choose who to recommend.

3 lessons17 min
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Basics

Convert and retain

Reviews and the AI Agent: earn trust and serve 24/7.

2 lessons11 min
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Basics

Guides by field

Restaurant, shop, clinic, garage, hotel... the IDAI for your type of business.

9 lessons45 min
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Extras

Community and growth

Affiliates, Merber and Impulsa: earn by recommending and learn to grow.

3 lessons12 min
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Platform guide

Step by step through each product screen: what it does, what it is for and how to use it. No fluff, with real screens.

Basics

Visibility & reputation

See where you stand in AI and manage your reputation: read your score, the three axes and reply to reviews.

2 tutorials8 min
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Basics

Plan & billing

Your plan, payment and invoices: change plan, manage the subscription and payment method, no surprises.

1 tutorial3 min
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Basics

Account & security

Sign in, create your account, verify email and protect access: password, two-step verification, sessions and your data.

2 tutorials7 min
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Basics

Your IDAI

The IDAI hub: complete the panel, personalize it with your look and share the link.

3 tutorials10 min
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See all lessons28

Publish your IDAI4 lessons

Build the base: account, data, plan and publishing. The identity AIs read.

Start here · BasicsYour IDAI ready in 15 minutes5 min
  1. Your IDAI is born
  2. Your description
  3. Contact, hours and address
  4. Activate the plan
  5. Fill it and publish
Create my IDAI See full tutorial
IDAI · FundamentalsWhat is an IDAI, and why you need one6 min

The IDAI is your business’s digital identity for AI: the document ChatGPT, Gemini and the rest use to understand who you are and recommend you. See why you need one, whether you have a website or not.

See full tutorial
Create your IDAI · PlansChoosing your plan, made simple4 min
  1. Kit Digital
  2. Essential
  3. Growth
  4. Business
Go to Plans See full tutorial
Create your IDAI · AddressYour IDAI address5 min
  1. Your automatic subdomain
  2. Share it everywhere
  3. Connect your domain (optional)
  4. Keep it consistent
Go to Address See full tutorial

Fill it with content7 lessons

Data, description, catalog, gallery, services and updates. What makes you recommendable.

Master your IDAI · My DataMy Data: complete what is missing6 min
  1. Name, industry and where you operate
  2. Contact: WhatsApp and phone
  3. Address and location
  4. Opening hours
  5. Registration, social media and website
Go to My Data See full tutorial
Master your IDAI · DescriptionThe description: the text that decides if AI recommends you7 min
  1. What do you do?
  2. Where are you or who do you serve?
  3. What makes you different?
  4. A proof point
Go to Description See full tutorial
Master your IDAI · CatalogueYour catalogue that the AIs recommend7 min
  1. Write the text
  2. Improve the text with AI
  3. Generate the photo with AI
  4. Save
Go to Catalogue See full tutorial
Master your IDAI · GalleryGallery and cover: photos that sell for you4 min
  1. Upload real photos of the place, products and team
  2. Choose the cover
  3. Frame and position
  4. Real photo or AI-generated
Go to Gallery See full tutorial
Master your IDAI · Services and FAQServices and FAQ: answer before they ask5 min
  1. List your services
  2. Build a FAQ with what you hear most
  3. Each answer is a question the AI starts answering
Go to Services and FAQ See full tutorial
Content and authority · UpdatesUpdates: tell customers and AIs what is new4 min
  1. In Updates, click Post
  2. Write the short update
  3. Publish: it shows on the IDAI and the feed
Go to Updates See full tutorial
Content and authority · BlogBlog: the content that makes you a reference6 min
  1. A real question from your customer
  2. Your own way, or with the AI
  3. Tune it for AIs and SEO
  4. Generate the cover image
  5. Confirm and publish
Go to Blog See full tutorial

Gain visibility3 lessons

Scan, read your report and understand how AIs choose who to recommend.

AI visibility · ScanThe scan: discover your real phase with the AIs6 min
  1. Run the first scan
  2. It queries the AIs
  3. Your score, your phase and what is missing
Free scan See full tutorial
AI visibility · ReportRead the report: questions and competitors5 min
  1. Complete your data
  2. Gather reviews
  3. Publish content
Go to Report See full tutorial
Content and authority · GEO and AEOHow AIs choose who to recommend6 min

AIs do not pick who to recommend at random: they weigh whether they understand you, whether they trust you and whether they can find you. Understand SEO, GEO and AEO in plain language and why the IDAI is born ready for the AIs.

Create my IDAI See full tutorial

Convert and retain2 lessons

Reviews and the AI Agent: earn trust and serve 24/7.

Master your IDAI · ReviewsGet more reviews: the proof that builds the most trust5 min
  1. Ask right after a great service
  2. Send the direct link
  3. Reply and manage
Go to Reviews See full tutorial
AI assistant · AgentYour IDAI Agent6 min
  1. Turn on the Agent
  2. It already knows
  3. Tune the tone and shortcuts
  4. Publish it on your IDAI
Go to Agent See full tutorial

Guides by field9 lessons

Restaurant, shop, clinic, garage, hotel... the IDAI for your type of business.

For your industry · RestaurantIDAI for restaurants: be the answer when hunger strikes5 min
  1. The menu, dish by dish
  2. Hours and delivery
  3. Photos that make mouths water
  4. Reviews
Create my IDAI See full tutorial
For your field · ClinicIDAI for clinics: the trust that AI recognizes5 min
  1. Registration and training
  2. Specialties and services
  3. Hours and how to book
  4. Reviews handled with care
Create my IDAI See full tutorial
For your industry · Self-employedIDAI for the self-employed: show up with no shop and no website5 min
  1. Service area, not a fixed address
  2. Services priced "from"
  3. WhatsApp for an instant quote
  4. Reviews
Create my IDAI See full tutorial
For your industry · ShopIDAI for shops and retail: be found by people who want to buy nearby5 min
  1. By lines and categories
  2. Highlight best sellers and new arrivals
  3. Hours, pickup and delivery
  4. Reviews
Create my IDAI See full tutorial
For your industry · Auto repair shopIDAI for auto repair shops: the trusted garage the AI recommends5 min
  1. The services, with a "from"
  2. Clear specialty
  3. Warranty and WhatsApp
  4. Reviews
Create my IDAI See full tutorial
For your industry · GymIDAI for gyms and personal trainers: fill your classes through the AIs5 min
  1. Modalities and plans, one by one
  2. Hours and class schedule
  3. Trainer with no venue
  4. Reviews and content
Create my IDAI See full tutorial
For your industry · Pet shopIDAI for pet shops and vets: the care the AI recommends5 min
  1. Services and products together
  2. Hours and emergency
  3. Veterinary registration
  4. Reviews
Create my IDAI See full tutorial
For your industry · HotelIDAI for hotels and guesthouses: be the stay the AI suggests5 min
  1. Rooms and suites, one by one
  2. Amenities
  3. Bookings and WhatsApp
  4. Reviews
Create my IDAI See full tutorial
For your industry · Professional servicesIDAI for lawyers and accountants: authority the AI recognises5 min
  1. Your practice areas
  2. Professional registration and experience
  3. Content that proves expertise
  4. Reviews with confidentiality
Create my IDAI See full tutorial

Community and growth3 lessons

Affiliates, Merber and Impulsa: earn by recommending and learn to grow.

MerbIQ AffiliatesFrom happy customer to partner5 min
  1. Sign up as an affiliate
  2. Grab the brand kit and your link
  3. Refer and earn
View affiliates See full tutorial
Merber CommunityBeing a Merber: review, follow, gain a voice3 min
  1. Create your account
  2. Review honestly
  3. Follow everything
Become a Merber See full tutorial
Content and authority · ImpulsaImpulsa: learn to grow in the age of AI4 min

What Impulsa is: MerbIQ’s content hub, with articles and learning paths to master running your business in the age of AI, with SEO, GEO and AEO explained simply.

Go to Impulsa See full tutorial