The description: the text that decides if AI recommends you
Of everything you fill in, the description is the piece that carries the most weight. It is the text the AIs read to understand who you are and to decide whether to recommend you. The good news: you don't need to be a writer. You need to be clear.
The trick: write the way a chat would read you
Don't think "website copy". Think about the real conversation happening in a customer's head.
The 4 questions that unlock it
Answer these 4, put it all together, and your description is ready. No blank page.
What do you do?
One sentence, no waffle. "Home-style food restaurant." "Men's barbershop." "Physiotherapy at home."
Where are you or who do you serve?
Neighborhood, city, or "I serve the whole area". The AIs love this for answering "near me".
What makes you different?
Your real edge. Fair prices, made to order, same-day service, a rare specialty.
A proof point
Something that builds trust: years of experience, a specialty, a number. "10 years in the neighborhood." "Over 500 clients."
Put the 4 answers together into flowing text and click "Improve with AI". It rounds it off without inventing anything.
Frequently asked questions
What is the ideal length?
A solid description runs over 500 characters. The more complete it is, the more the AIs trust it. But start with the essentials and keep improving little by little.
Do I need to write beautifully?
No. Answer the 4 questions and use "Improve with AI". Clear beats fancy, every time.
Ready to be the AI's answer?
Write your description in minutes and watch your IDAI come to life.
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