Help Center IDAI · Fundamentals

What is an IDAI, and why you need one

Level: beginner 6 min read The concept that changes everything
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IDAI is the Digital Identity of your business for AI. Just as a passport or an ID card prove who you are, the IDAI proves that your business exists, what it does and why it deserves to be recommended, when thousands ask an AI for something like you.

Why it is not "just another website"

A regular website was built for a person to read. An IDAI was built for people and AIs at the same time. The person sees a beautiful page; the AI reads a perfect record, with structured data (your information organized the way the AI reads it). A normal website only has the first part, and that is why the AI does not know what to say about it.

A real published IDAI: identity, description and data that AIs read
The record the AI reads
Structured data
A real IDAI live: on the left the identity (name, location, contact, QR); on the right the description and the structured data that ChatGPT, Gemini and the rest read to understand and recommend you. Real product screen.

Is this for you?

Whether you have a lot or nothing today, the IDAI is the gateway to gaining authority across the AIs.

Already have a website

The IDAI connects to your website and becomes your intelligence layer: it discovers what your area asks the AIs and which competitors are being cited, so you can beat them.

Only live on social

Instagram and TikTok do not give you authority across the AIs. The IDAI is the big door to it: a place the AIs read and understand.

Only word of mouth

Do you live on referrals? The IDAI takes word of mouth to another scale: instead of one customer referring you to a friend, the AIs recommend you to thousands, every day.

What a normal website does not give you

Normal / block-based website

  • The AI reads a pile of code and does not understand what you are.
  • Every change gets paid to a developer.
  • It gets old: technology from years ago.
  • MerbIQ IDAI

  • Structured data that the AIs recognize and cite.
  • You update it in seconds, without paying anyone.
  • MerbIQ keeps the architecture always at the top.
  • Frequently asked questions

    Is an IDAI the same as a website?

    No. A website is built for a person to read. The IDAI is built for people and AIs at the same time, with structured data that the AIs understand and cite.

    Do I need a website to have an IDAI?

    No. It works on its own and can also connect to your website, if you already have one.

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