SEO & GEO/AEO
News, trends and practical guides on AI, SEO, GEO and AEO, so your business shows up in the answers from ChatGPT, Gemini and the leading AIs.
SEO & GEO/AEO
How to structure your business information so AI understands and cites you
AI doesn't read your website the way a human does. It looks for patterns, and if your information doesn't follow those patterns, you simply don't exist to it.
SEO & GEO/AEO
IDAI: what it is and why your business needs one to show up in AI answers
You have a website, social media, and a Google listing, and AI still doesn't recommend you. The problem has a name.
SEO & GEO/AEO
SEO is no longer enough: what GEO and AEO are and why they change everything for your business to appear in AI answers
AI tools do not work like Google. Understanding that difference is what separates businesses that get cited from those that get ignored.
SEO & GEO/AEO
Why the AI can't find your business: you might not exist as a digital entity yet
There's one simple concept that explains why some businesses show up in AI answers and others don't: the digital entity.
SEO & GEO/AEO
Consistent NAP: why identical name, address and phone make AI recommend your business
A detail invisible to your customer may be the exact reason AI picks your competitor instead of you.
SEO & GEO/AEO
GEO and AEO: what's the difference and why your business needs both
Two new names, one shared goal: showing up when someone asks an AI.
SEO & GEO/AEO
How to structure your business content so AI cites it (instead of ignoring it)
It's not about writing more, it's about organizing what you already know in a way AI can actually use.
SEO & GEO/AEO
Why what others say about you elsewhere matters more to AI than your own site
Taking care of just your own site is only half the job. The other half happens in places you don't control directly.
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