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Step 4: publish your IDAI and share it
Your IDAI can turn out beautiful, but while it stays a draft, nobody finds it. Not people, not AIs.
What you'll take from this
- Publishing is what makes your IDAI visible to people and to AIs
- Half of consumers trust reviews as much as a personal recommendation
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesPicture your IDAI as your business's shop window. You can arrange everything inside, but if the door stays shut, nobody sees what you put together. Publishing is, quite simply, opening that door.
Picture your IDAI as your business's shop window. You can arrange everything inside, but if the door stays shut, nobody sees what you put together.
The moment you publish, your IDAI gets its own address on the internet. From there it can be found by people and read by AIs, like ChatGPT, Gemini, Copilot and the rest, which look for who to recommend when someone asks.
But opening the door is only the beginning. The next step is inviting people in. Copy your IDAI link and spread it around: put it in your social bio, send it over WhatsApp, add it to your email signature. Every place the link appears is a new way into your business.
And there's one piece that closes the circle: reviews. When a happy customer leaves their rating, they aren't just thanking you. They're telling the AIs, in real words, why your business deserves to be remembered. And that carries a lot of weight when it comes to recommending. According to BrightLocal's annual consumer survey, half of consumers already trust reviews as much as a personal recommendation.
Source: BrightLocal, annual local consumer surveySo the deal is simple: publish, share the link with those who already value your work and invite them to leave a review. One step at a time, and your presence starts to grow on its own.
Did that land?
According to the text, what closes the circle after publishing your IDAI?
Finish putting together your IDAI and publish it today: it's your identity for the AI era, ready for people to find you.
Continue the course
What do the AIs say about you when nobody's listening?
Every day the AIs recommend businesses to people who are about to decide. The question is simple: do they know yours? The first step to grow in this new shop window isn't showing up more, it's discovering what they know (and don't know) about you today. Without that, you're improving blindly.
Step 2: create your IDAI, your identity for the AI era
Your IDAI is the place where you gather everything about your business, organized so that ChatGPT, Gemini, Perplexity and the main AIs can read and understand it. It's not another pretty profile for people to look at. It's an identity designed to be read by the machines that recommend businesses today. Creating it is simple, and it's the step that follows the diagnosis.
Step 3: why AI needs to see you complete
AIs only recommend those they manage to understand. An incomplete IDAI is like a sign with no name: nobody stops. The clearer and more complete it is, the easier it is for AI to take you seriously. Completeness is the key that opens the door.