Impulsa · What MerbIQ solves
Do the AIs know everything you sell, one by one?
You use AIs to ask for recommendations all the time. But have you ever wondered whether they know each single thing your business offers?
What you'll take from this
- Specific requests need specific information about what you sell
- Item-by-item content has a much better chance of being cited by AIs
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesThink about how you ask AIs. You rarely say just restaurant or just hair salon. You say that place that makes fresh gluten-free pasta, or who does a men's clipper cut near home. The more specific the request, the more specific the information the AI needs to have about you.
It is like handing over a full menu instead of saying we have food. One invites people to order that exact thing. The other goes unnoticed.
And here is what almost no one asks: if AIs do not know the details of what you offer, they simply do not include you in those conversations. It is not ill will. It is that, for them, whatever is not clearly described, in practice, does not exist.
A well-made catalog is like your shop window, only for those who look through text. Each item listed, with a name, a description and the detail that makes the difference. It is like handing over a full menu instead of saying we have food. One invites people to order that exact thing. The other goes unnoticed. A CXL study on how Google AI Overviews chooses its sources shows that specific, well-structured content, item by item, has a much better chance of being cited than a generic text.
Source: CXL, study on how Google AI Overviews cites sourcesWhen you describe things one by one, you open doors that were closed. The search stops being just who does this in my city and becomes who does exactly this, just the way I want it. And there your business shows up with a full name, in front of the right person, right when they already want to buy.
The good news: this is in your hands. Every item you add and every detail you describe is one more chance for ChatGPT, Gemini, Perplexity and the main AIs to remember you. Start with what you most want to sell and keep completing it calmly.
Did that land?
According to the text, why does describing things one by one help you show up in AIs?
Create or complete your IDAI and list every item you offer: this is how AIs recommend you for what you really do.
Continue the course
Your IDAI isn't just a profile: it's your hub in the AIs
The IDAI isn't a pretty, still little page. It's the place where everything that matters about your business lives together: catalog, reviews, news, monitoring and insights. Instead of leaving your presence scattered across a thousand corners, you gather it in a single point. And from that point ChatGPT, Gemini, Perplexity and the main AIs drink when someone looks for a business like yours.
The reviews the AI reads before recommending you
When someone asks ChatGPT, Gemini or Perplexity for a good business, the AI does not decide in a vacuum. It looks for trust signals, and real customer reviews are one of the strongest. The problem is that most people gather social proof in places where the AI does not always see it. Collecting authentic reviews and showing them where AIs do read them changes everything.
AIs forget whoever stays silent
AIs pay closer attention to whoever has movement, to whoever gives signs of life. A business that never posts anything looks like a shop with the shutters down: it feels like it closed. Posting news, promotions and articles is like lighting up the shop window every day. You show that you are still active, and AIs start seeing you as current and worth recommending.