Impulsa · What MerbIQ solves
The reviews the AI reads before recommending you
You use AIs to ask for recommendations for everything. But have you ever wondered who the AI reads before recommending a place?
What you'll take from this
- 93% of consumers read reviews before visiting a business, according to BrightLocal
- Reviews hidden in a WhatsApp chat never become a signal for the AI
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesThink about how you choose. Before walking into a new restaurant, you take a look to see if people are speaking well of it. It is automatic. AIs do something similar, but on a huge scale. When someone asks for a recommendation, they look for whoever has a track record of happy customers and tell it clearly. According to BrightLocal's annual consumer survey, 93% of consumers read online reviews before visiting a business.
Source: BrightLocal, annual local consumer surveyIt is like having recommendation letters kept in a locked drawer. They exist, but no one sees them.
The detail almost no one notices is where those reviews live. A compliment lost in a chat, a stray comment under a photo: none of that turns into a signal the AI can read and value. It is like having recommendation letters kept in a locked drawer. They exist, but no one sees them.
Collecting them authentically is simpler than it seems. After good service, ask the customer to write in a few words how it went. No learned script, no forcing the praise. Their real voice is worth much more, and it is exactly that authenticity that builds trust, for people and for AIs.
What makes the difference is where those reviews end up. Inside your IDAI they are organized and readable, ready for ChatGPT, Gemini and the main AIs to read when someone asks about a business like yours. Social proof stops being hidden and starts working for you.
Start today, even little by little. One customer at a time, one honest review at a time. That is how you build a track record of trust that speaks for you even when you are not in the room, right when someone asks an AI where to go.
Did that land?
According to BrightLocal's survey, how many consumers read reviews before visiting a business?
Create or complete your IDAI and give your customers' reviews the right place for AIs to see them.
Continue the course
Your IDAI isn't just a profile: it's your hub in the AIs
The IDAI isn't a pretty, still little page. It's the place where everything that matters about your business lives together: catalog, reviews, news, monitoring and insights. Instead of leaving your presence scattered across a thousand corners, you gather it in a single point. And from that point ChatGPT, Gemini, Perplexity and the main AIs drink when someone looks for a business like yours.
Do the AIs know everything you sell, one by one?
When someone asks AIs for a recommendation, they almost never ask for something generic. They ask for the specific: that dish, that service, that detail. If the AI does not know exactly what you sell, it will not mention you at the right moment. Your IDAI's detailed catalog solves this: it shows each item clearly, so AIs recommend you in specific searches, not only broad ones.
AIs forget whoever stays silent
AIs pay closer attention to whoever has movement, to whoever gives signs of life. A business that never posts anything looks like a shop with the shutters down: it feels like it closed. Posting news, promotions and articles is like lighting up the shop window every day. You show that you are still active, and AIs start seeing you as current and worth recommending.