Back to Impulsa

Impulsa · Manage other people's brands

You take care of digital presence. And inside the AIs?

You ask AIs where to eat, who to hire, what to buy. But have you stopped to think why they never recommend the businesses you manage?

MerbIQ Team·updated on 11 Jul 2026· 2 min read·
You take care of digital presence. And inside the AIs?

What you'll take from this

  • AIs became a new referral counter, and almost no one is paying attention to it yet
  • Whoever understands this game first builds an advantage that becomes hard to close later

Think about your daily routine. When you have a question, you ask an AI. Where to have dinner, which professional to call, which brand to choose. The answer comes ready, with names. And here is the twist: someone shows up in that answer, and someone is left out.

It is like opening a shop on a busy street, but with no sign and no window.

If you manage the digital presence of businesses, you already take care of Instagram, Google, the website. But AIs became a new shop window, and it works on its own. They read, understand and recommend. The problem is that most brands do not show up there, simply because no one prepared the ground for them.

It is like opening a shop on a busy street, but with no sign and no window. People walk past the door, but no one knows you exist. AIs are that new street. Your clients are being searched for there, and the question is whether the AIs manage to see them or not.

The beautiful thing about this story is that almost no one is looking at this yet. Whoever understands the game first gets ahead. According to Search Engine Land, whoever already invests in showing up well organized for AIs is building a citation advantage that becomes harder to close later. For an agency, a manager or a freelancer, this becomes a new service to offer, something the client does not even know they need, but will miss the moment their competitor shows up in the AIs and they do not.

Source: Search Engine Land on GEO (Generative Engine Optimization)

The first step is simple: understand how each AI is seeing every brand you take care of today. From there you can arrange the window, make everything clear and get the AIs to recommend your clients with confidence.

Did that land?

According to the text, why is this a good moment to offer this service?

Talk to the MerbIQ team and discover how to take care of the visibility of the brands you manage inside the AIs, before the competition does it first.

Talk to the team

Continue the course