Impulsa · What MerbIQ solves
You use AIs daily, but do you know what they answer about your sector?
Every day you ask AIs something and trust their answer. But have you stopped to think what they say when someone looks for a business like yours?
What you'll take from this
- Every week, over 900 million people already talk to ChatGPT, according to OpenAI
- Insights show what AIs recommend in your sector and what customers ask about most
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesImagine a conversation at the next table. Someone asks for a recommendation for a business like yours, and another person answers on your behalf. Only the one answering is not a neighbor: it is ChatGPT, Gemini, Copilot and the other AIs. And you have never heard what they say. And that table keeps getting fuller: ChatGPT alone already tops 900 million people talking to it every week, according to OpenAI itself.
Source: TechCrunch on ChatGPT's growthInsights are like opening the door and finally hearing that conversation.
Insights are like opening the door and finally hearing that conversation. You start to see what AIs recommend in your sector and your city, and what customers really ask before deciding where to go.
This changes everything because you stop guessing. Instead of trying to improve everything at once, you find out where it is worth putting your energy. It is like cooking knowing what the customer ordered, instead of sending out a random dish.
Knowing what people ask also helps you speak the language of whoever is looking for you. If people want hours, delivery or a specific detail, you adjust what you show and start appearing in the right answers, at the right moment.
But to have those insights, and for AIs to know you exist, they need to find you clearly. That is where your IDAI comes in: your identity ready for the AI era, the place where they draw the right information about your business.
Did that land?
According to the text, what do insights help you do?
Create or complete your IDAI and start deciding based on what AIs really say about your sector.
Continue the course
Your IDAI isn't just a profile: it's your hub in the AIs
The IDAI isn't a pretty, still little page. It's the place where everything that matters about your business lives together: catalog, reviews, news, monitoring and insights. Instead of leaving your presence scattered across a thousand corners, you gather it in a single point. And from that point ChatGPT, Gemini, Perplexity and the main AIs drink when someone looks for a business like yours.
Do the AIs know everything you sell, one by one?
When someone asks AIs for a recommendation, they almost never ask for something generic. They ask for the specific: that dish, that service, that detail. If the AI does not know exactly what you sell, it will not mention you at the right moment. Your IDAI's detailed catalog solves this: it shows each item clearly, so AIs recommend you in specific searches, not only broad ones.
The reviews the AI reads before recommending you
When someone asks ChatGPT, Gemini or Perplexity for a good business, the AI does not decide in a vacuum. It looks for trust signals, and real customer reviews are one of the strongest. The problem is that most people gather social proof in places where the AI does not always see it. Collecting authentic reviews and showing them where AIs do read them changes everything.