Impulsa · Manage other people's brands
The service almost nobody offers (yet)
You already use AIs to ask for recommendations on everything. But have you ever wondered how many businesses still don't show up when someone asks them?
What you'll take from this
- GEO (generative engine optimization) is a field so new almost nobody knows it exists
- The value explains itself: just ask the AI and show whether the client's name comes up
Everyone already asks the AIs where to eat, who to hire, which shop to choose. ChatGPT, Gemini, Perplexity and the others have become the new recommendation counter. The difference is simple: some brands show up in that conversation, and others don't. Nobody picks who doesn't appear. Search Engine Land has already named this discipline GEO, generative engine optimization, a field so new that most brands don't even know it exists.
Source: Search Engine Land on GEO (Generative Engine Optimization)It's like having been the first to set up a website back when having one was rare.
Here's the good news. Helping a business appear in those answers is a service almost nobody offers yet. It's like having been the first to set up a website back when having one was rare. You arrive early, with something the client understands instantly and misses right away.
And it's easy to explain. You don't need to talk about technology. Just show your client: ask the AI who it recommends in their field, in their city. When their name doesn't come up, the problem is clear without you saying another word. The value explains itself.
For anyone managing other people's brands, this is gold. You already have the client's trust and you already look after their presence. Adding AI positioning is one more service in your range, without becoming an expert in anything complicated. It's new value to offer to those you already serve.
The moment is now. While most haven't even realized the AIs are the new storefront, you can be the one who arrives first. Start with one business, show the before and after, and let the result open the next doors for you.
Did that land?
According to the text, why is this service easy to sell?
Want to understand how to offer this to your clients? Talk to the MerbIQ team and we'll guide you, whether for your business or for the brands you manage.
Continue the course
You take care of digital presence. And inside the AIs?
Every day more people ask AIs for recommendations. ChatGPT, Gemini, Copilot and Perplexity are already the new referral counter. Whoever takes care of other businesses' digital presence has a new battlefield here, where almost no one is playing yet. Being well seen by AIs becomes a great advantage for your clients.
Do you manage several businesses? Organize their visibility in the AIs
When you manage the presence of several businesses, each one becomes a separate mental list. One same method, applied with order, changes everything. You can scale without going crazy and without losing sight of any client. The trick is not to work more, it is to work with a single approach.
The before and after that closes the client instantly
The strongest sales argument isn't a speech, it's a live diagnosis. When the owner sees with their own eyes that the AIs don't mention them, the problem stops being abstract. You show them the before, they feel the absence, and the after becomes desire. That contrast closes on the spot.