Impulsa · Understand it without jargon
What is GEO? The storefront that AIs see
You have already asked ChatGPT, Gemini or Copilot for a recommendation. But have you ever wondered whether AIs recommend YOUR business?
What you'll take from this
- GEO in one sentence: the old job of showing up on Google, now inside AIs
- Why being invisible to an AI has nothing to do with being bad
Picture the main street of your town. Before, what mattered was having the nicest storefront for whoever walked by on the sidewalk. Then it became showing up on Google when someone searched. Now there is a new sidewalk: that of the AIs. People ask them where to eat, who to hire, what to recommend. And the AIs answer with names. ChatGPT alone already has over 900 million people talking to it every week, according to OpenAI itself.
Source: TechCrunch on ChatGPT's growthWhen someone asks them who to recommend, you want to be the answer.
GEO is just that, with a complicated word. It means organizing your business information in a way that AIs understand who you are, what you do and why you are worth recommending. Think of the neighborhood's trusted guide: if your name is not there, and placed well, they simply do not mention you when someone asks.
The catch is that AIs do not guess. They gather what they find about you scattered around. If that information is disorganized, incomplete or lost among so many others, they are left without material to recommend you. It is not that you are bad. It is that you are invisible to whoever asks.
The good news is that this can be fixed. Just as you cared for the storefront, you can leave your presence clear and complete for the AIs. The correct name, what you offer, where you are, why to trust you. When everything is in its place, you stop being a stranger and become a possible answer.
The first step is simple: find out what AIs know about you today. Many people never looked at it from this angle. It is worth starting there, before changing anything.
Did that land?
According to the lesson, why does a business become invisible to an AI?
See what ChatGPT, Gemini and the leading AIs know about your business today: run the MerbIQ diagnosis and find out where you show up.
Continue the course
AEO: when someone asks an AI, your business is the answer
AEO is optimization for answers. Showing up in a list is one thing. Being THE answer the AI gives is something very different. When someone asks the AIs who to recommend in your city, the goal is for your business to be the first name that comes up. This is the new game of being found.
SEO, GEO and AEO: the three odd acronyms explained with a bakery
SEO, GEO and AEO seem like a thing for techies, but they are simple. Each one deals with how people and AIs find you. I explain them with the story of a neighborhood bakery, without hard words. At the end, one small action to step out of the shadow.
Where do AIs get what they say about your business?
When someone asks ChatGPT, Gemini or the leading AIs about a business like yours, they do not make it up. They read your Google listing, your reviews, your social media and your website. If those sources are empty or messy, the AI does not know what to say about you. And it does not recommend what it does not know.