Impulsa · Understand it without jargon
Where do AIs get what they say about your business?
You already ask AIs for recommendations. But have you ever wondered what they answer when someone asks about you?
What you'll take from this
- AIs do not invent from nothing: they read your Google listing, reviews, social media and website
- Empty or messy sources leave the AI with nothing to say about you
Think of an AI as a well informed friend. When someone asks for a recommendation, it repeats what it has heard around. If nobody ever told it about you, it stays quiet. It is not bad intention. It simply has nothing to tell.
It is like a shop window on the street. If it is clean, tidy and clearly shows what you do, whoever walks by understands it in an instant.
AIs work in a similar way. Before answering, they look at what exists about your business: your Google listing, what your customers wrote in the reviews, your social media and your website, if you have one. All of that is the raw material of the answer. According to BrightLocal's annual consumer survey, most people also check social media and the website before deciding, exactly the same sources the AI cross-checks to form its answer.
Source: BrightLocal, annual local consumer surveyNow imagine those sources are half done. Outdated hours on one site, a different address on another, few reviews, a social account that has been idle for months. The AI puts those loose pieces together and ends up unsure what to state. In the end, it prefers not to recommend you.
It is like a shop window on the street. If it is clean, tidy and clearly shows what you do, whoever walks by understands it in an instant. If it is dusty and confusing, the person keeps walking. AIs read your business the same way, only with far more people asking.
The good news is that this is in your hands. When your sources tell the same story, complete and orderly, the AI now has something to say about you. The first step is simple: find out what the AIs know about your business today, or what they still do not know.
Did that land?
According to the text, where do AIs get what they say about your business?
Check the MerbIQ diagnosis and find out right now what the AIs answer when people ask about your business.
Continue the course
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