Impulsa
When information is missing, AIs make things up about you
Have you ever asked an AI about a place and got the wrong hours? Now imagine that wrong place is your business.
AIs like ChatGPT, Gemini and Perplexity answer even when they are not sure. If clear information about your business is missing, they fill the gaps with guesses. That is how changed hours, services you do not even offer and old addresses show up. Avoiding it is simple: leave correct, clear information in a place AIs can read.
Think of someone who has never been to your business, but is asked where you are and what time you open. They do not want to look like they do not know, so they guess. Sometimes they get it right, sometimes they get it badly wrong. AIs do exactly that when they cannot find clear information about you.
The problem is that the guess sounds convincing. The AI states with confidence that you open at 9, that you do a service you never did, or gives an address from two years ago. Whoever asked believes it. And sometimes they show up at your door at the wrong time, or leave because they think you do not do what they need.
This does not happen because the AI wants to hurt you. It happens because it hates leaving a blank space. Where a detail about you is missing, it fills it with whatever seems reasonable. And what is reasonable is almost never the truth of your business.
The good news: those gaps can be closed. When your hours, your services and your contact are written clearly and neatly, in a place AIs can read, they stop guessing and start repeating your real information. You are no longer at the mercy of assumption.
The first step is not to rewrite anything yet. It is to find out what they are saying about you today. Only after seeing it can you fix what is wrong and complete what is missing.
See what the AIs know and what they are making up about your business today: request the MerbIQ diagnosis.
Continue the course
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