What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing a business's online presence so that AI assistants like ChatGPT, Claude, Gemini, and Grok recommend it. It's the AI-era equivalent of SEO.

How does MerbIQ work?

MerbIQ scans the major AI platforms (ChatGPT, Gemini, Perplexity, Claude, Grok), verifies data with Google, and generates an AI Visibility Score. It then provides actionable fixes including IDAI Pages with Schema.org.

Yes, the basic scan is free. You get your AI Visibility Score instantly. Essential plans start at €14.99/month. Growth monitoring across all major AIs starts at €29.99/month.

What AI platforms does MerbIQ monitor?

MerbIQ monitors ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude (Anthropic), and Grok (xAI) - the most used AI platforms globally - and keeps adding more as they gain relevance.

Does my business need a website to use MerbIQ?

No. MerbIQ works for businesses without a website - those that live only on social media (Instagram) or booking platforms (Booksy, Doctoralia). The IDAI Page becomes the AI-readable profile that replaces the website they never had.

Why does AI visibility matter for a local business?

People increasingly ask AI assistants for local recommendations instead of searching Google. If the AIs don't know a business, they recommend a competitor. MerbIQ measures and fixes whether AIs recommend your business.

What is an IDAI Page?

An IDAI Page (Identidad Digital AI) is an AI-readable business profile with automatic Schema.org and llms.txt, so that ChatGPT, Gemini, Perplexity and other AIs understand who the business is and recommend it.

How is MerbIQ different from AI-visibility tools like Otterly, Profound or Semrush?

Those tools only MONITOR your AI visibility. MerbIQ also CREATES the presence - it generates the AI-readable profile, structured data and reviews - and it works for local small businesses even without a website. It is the most affordable option, built for local merchants rather than enterprise marketing teams.

Local small merchants - barbershops, dentists, restaurants, food trucks, bakeries, laundromats and similar - in Spain and Latin America, with or without a website.

Back to Impulsa

Impulsa · Authority and advantage

Start today imperfect, or lose ground tomorrow

You use AIs to ask for recommendations on everything. But have you ever wondered why they don't recommend you, or your business?

MerbIQ Team·updated on 11 Jul 2026· 2 min read·

Start today imperfect, or lose ground tomorrow

What you'll take from this

Every week, over 900 million people already ask ChatGPT, according to OpenAI
A simple, honest profile already beats a perfect idea that only exists in your head

What is the IDAI?

IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.

See everything the IDAI does

Think of your street. The bakery everyone recommends didn't become the reference overnight. It kept opening every day, serving, showing up. Trust added up slowly. With AIs it's the same: they recommend those who already have presence, history, signs that they exist and can be trusted. And that race only speeds up: ChatGPT alone already tops 900 million people talking to it every week, according to OpenAI itself.

Source: TechCrunch on ChatGPT's growth

Every day without starting isn't a neutral day: it's a day when another business like yours gains the ground that could be yours.

Perfectionism looks like care, but in practice it holds you back. You wait to have the perfect photo, the polished text, everything just right. And while you wait, the clock keeps ticking. Every day without starting isn't a neutral day: it's a day when another business like yours gains the ground that could be yours.

The good news is that the start doesn't have to be pretty, it just has to exist. A simple, honest profile, with the basics well said, is already infinitely better than a perfect idea that lives only in your head. AIs can't recommend those they don't find.

Think of damp soil for sowing. The sooner you plant, the sooner it takes root. Afterward there's no way to rush time. Whoever starts today, even crooked, will be months ahead of whoever kept waiting for the ideal moment that never comes.

So the invitation is simple: don't aim for perfect. Aim for started. Let your business exist in the eyes of ChatGPT, Gemini, Copilot and the other AIs. Improving is easy once there's already something to improve.

Did that land?

According to the text, what's worth more: waiting for the perfect moment or starting today imperfect?

Create or complete your IDAI today, imperfect is perfect, what matters is starting to build your authority now.

Create my IDAI

Continue the course

Whoever gets there first keeps the spot

AIs trust those who are already present and show up consistently. Whoever arrives early becomes the reference for that topic in their memory. And the more recommended you are, the more recommended you stay: it's a snowball effect. Starting today is worth far more than starting later.

Why does AI trust some businesses and not others?

AIs don't pick who to recommend at random. They bet on whoever looks trustworthy: clear information, data that matches everywhere, reviews from real people and a presence that doesn't disappear. Authority isn't luck, it's constant care. And any business can build it.