Impulsa · What the AIs need from you
The AI wants to recommend you, but it doesn't know who you are
You use AIs to ask for recommendations about everything. But have you ever wondered why they never talk about you or your customer?
What you'll take from this
- 5 basics: what you offer, where you are, hours, who you serve and how to reach you
- Gathering that in one place changes how AIs recommend you
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesPicture the AI as someone who just moved to town and gets asked for recommendations by everyone. If it never heard of you, it can't suggest you. It's not bad will, it's a lack of information. It only mentions what it knows well.
It's like a well made sign on your door: anyone walking by instantly understands what you do and whether it's for them.
And what it needs to know is simpler than it seems. What exactly you offer. Where you are. Your hours. Who you serve. And how to reach you. Five basic things you could answer with your eyes closed, but that are almost never together and clear in a single place. According to Google itself, profiles with that data complete get up to 7 times more clicks and convey far more trust.
Source: Google Business Profile Help, on completing your profileNotice this: that information is usually scattered. A little on social media, a little in the owner's head, a little in word of mouth. To you it makes sense, because you live the business every day. To someone arriving from outside it's a puzzle missing some pieces. And the AI arrives from outside.
When you gather all of that in a clean, direct way, it changes the game. The AI stops guessing and starts recommending you with confidence. It's like a well made sign on your door: anyone walking by instantly understands what you do and whether it's for them.
The good news is that giving this clarity is within your reach. You don't need to know anything about technology. You just have to organize, in one single place, what you already know by heart about your business, so that ChatGPT, Gemini and the other AIs have something to say when people ask about you.
Did that land?
According to the text, what basic information does the AI need to recommend you?
Create or complete your IDAI now and hand the AIs, in one single place, everything they need to recommend you.
Continue the course
Other people's word carries more weight than yours
Reviews are the voice of those who already trusted you. To the AIs they are worth more than any description you write yourself, because they come from outside. They are a signal of trust. Here you'll understand why authentic reviews matter so much and how to gather yours in an honest way.
Speak the way your customers speak, not like a technician
Nobody uses difficult words when they ask the AIs for help. People write the way they talk in daily life. If your business is described with technical jargon, you and the AIs stop understanding each other. Whoever speaks the customer's language is the one who shows up.
The questions you should answer before they're even asked
Your customers' most common questions are gold for showing up in the AIs. When you answer those doubts clearly, ChatGPT, Gemini, Perplexity and the other AIs can use your business as the ready answer. It's easy to do and it changes who the AI recommends. Start with what people already ask you every day.