Impulsa
Speak the way your customers speak, not like a technician
You use AIs to ask for recommendations about everything. But have you ever wondered how people write when they look for a business like yours?
Nobody uses difficult words when they ask the AIs for help. People write the way they talk in daily life. If your business is described with technical jargon, you and the AIs stop understanding each other. Whoever speaks the customer's language is the one who shows up.
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesThink about how you yourself ask the AIs. You don't write "provider of advanced facial aesthetics services". You write "a good facial cleansing place near me". That's how everybody talks. Simple, direct, like in a conversation.
Now flip it around. When someone looks for a business like yours on ChatGPT, on Gemini or on the other AIs, they use those same simple words. And the AIs will connect the person to whoever described their business with those same words, not to whoever wrote a text full of terms only someone in the trade understands.
It's like the sign on your door. If the sign says something only a technician understands, whoever walks by the street doesn't stop. If the sign speaks the language of the street, the person comes in. The AIs read your description the same way: they want to understand what you do in the language of the person looking for you.
So describe your business the way you'd explain it to a friend over a coffee. What you do, for whom, what problem you solve, where you are. No acronyms, no fancy words, no jargon. The more natural it is, the easier it is for the AIs to link you to the right question from the right person.
The good news: you don't need to know anything about technology for this. You just need to tell your truth with everyday words. That's where your IDAI comes in, to keep that description in your own way and let the AIs understand you.
Create or complete your IDAI now and describe your business with the words your customers really use.
Continue the course
The AI wants to recommend you, but it doesn't know who you are
When someone asks an AI where to eat, where to get a haircut or who to hire, it answers with whoever it truly knows. To an AI, knowing means having clear information: what you offer, where you are, your hours, who you serve and how to reach you. Almost nobody gives it in an orderly way. Whoever does becomes an option the AI can suggest with confidence.
Other people's word carries more weight than yours
Reviews are the voice of those who already trusted you. To the AIs they are worth more than any description you write yourself, because they come from outside. They are a signal of trust. Here you'll understand why authentic reviews matter so much and how to gather yours in an honest way.
The questions you should answer before they're even asked
Your customers' most common questions are gold for showing up in the AIs. When you answer those doubts clearly, ChatGPT, Gemini, Perplexity and the other AIs can use your business as the ready answer. It's easy to do and it changes who the AI recommends. Start with what people already ask you every day.