Impulsa · What the AIs need from you
Speak the way your customers speak, not like a technician
You use AIs to ask for recommendations about everything. But have you ever wondered how people write when they look for a business like yours?
What you'll take from this
- People ask AIs with simple, natural words, not jargon
- Describing your business the way you'd explain it to a friend helps the AI link you to the right question
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesThink about how you yourself ask the AIs. You don't write "provider of advanced facial aesthetics services". You write "a good facial cleansing place near me". That's how everybody talks. Simple, direct, like in a conversation.
It's like the sign on your door. If the sign says something only a technician understands, whoever walks by the street doesn't stop.
Now flip it around. When someone looks for a business like yours on ChatGPT, on Gemini or on the other AIs, they use those same simple words. And the AIs will connect the person to whoever described their business with those same words, not to whoever wrote a text full of terms only someone in the trade understands. According to Search Engine Land, this already happens in voice search: people speak in a natural, conversational way, quite different from the technical keywords many businesses still use to describe themselves.
Source: Search Engine Land on voice search and natural languageIt's like the sign on your door. If the sign says something only a technician understands, whoever walks by the street doesn't stop. If the sign speaks the language of the street, the person comes in. The AIs read your description the same way: they want to understand what you do in the language of the person looking for you.
So describe your business the way you'd explain it to a friend over a coffee. What you do, for whom, what problem you solve, where you are. No acronyms, no fancy words, no jargon. The more natural it is, the easier it is for the AIs to link you to the right question from the right person.
The good news: you don't need to know anything about technology for this. You just need to tell your truth with everyday words. That's where your IDAI comes in, to keep that description in your own way and let the AIs understand you.
Did that land?
According to the text, how do people usually ask AIs about a business?
Create or complete your IDAI now and describe your business with the words your customers really use.
Continue the course
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