4 pieces of information your digital profile needs for AI to trust you
AI doesn't recommend what it doesn't understand. These are the details that make the difference.
Luis Fraga·4 Aug 2026 (updated 26 Aug 2026)· 4 min
In short
For an AI to confidently recommend your business, it needs to find the same basic information everywhere: name, address, phone, hours and what you actually offer. When that data matches across every place your business shows up, AI has less doubt and recommends with more confidence.
What is the IDAI?
IDAI = Digital Identity for AI. It's your website for the AI era: your presence, in your language, so ChatGPT, Gemini and the other AIs know and recommend you. You build it without any tech skills.
See everything the IDAI doesName, address, phone and hours always up to date
If your business shows up with one name on Instagram, another on Google and a third on your website, AI can't be sure it's the same company. Keep name, address, phone and business hours exactly the same and up to date everywhere, including holidays. This matters more every day: 45% of consumers already use AI to find local businesses, up from just 6% a year ago.
Source: BrightLocal, 2026Generic phrases like "the best in the area" don't say anything concrete.
A clear description of what you offer
Generic phrases like "the best in the area" don't say anything concrete. Describe your services or products using words a customer would actually use to search for you.
Real frequently asked questions
The questions your customers ask most on the phone or WhatsApp are exactly what an AI needs to answer on your behalf. Turn those questions into a clear list.
Organized social proof
Real, well-organized reviews and testimonials give AI a concrete reason to trust your recommendation over a competitor's.
Our take
These 4 details seem basic, but they take time, and time is exactly what's scarce for someone running a business alone or with a small team. We don't think it's fair that only businesses with someone dedicated to this get to be properly organized. That's why MerbIQ exists: to do this work for you, without you needing to understand technology.
Frequently asked questions
Is this different from just having Instagram?
Yes, quite different. Social media are closed environments: generative AI doesn't go into your Instagram or WhatsApp to read posts and figure out who you are. A structured profile, like IDAI, organizes that same information in a format AI can read and understand directly, without having to guess from photos and captions.
Do I need to redo my entire website?
No, not at all. This structured information works as an extra layer on top of what you already have, whether that's a website, social media, or both. You don't need to redo anything that already exists or hire a developer: it's a complement built specifically for AI to understand your business, not a renovation.
How do I know if my information is inconsistent?
The most direct way is a free MerbIQ scan: in 60 seconds we compare how your business appears across the main places online and show you exactly where AI still confuses or doesn't know some piece of information, like your name, address or phone. No card or account needed to see the result.
Organize these 4 details in your IDAI and start getting recommended.
New content every week, straight to your inbox
A summary of what matters in AI, SEO, GEO and AEO, to help your business show up in the right answers. No spam, unsubscribe anytime.
Keep reading
Tips for your business
The questions your customers are already asking AIs about your industry (and how to make sure you show up in the answers)
While you read this, someone is asking ChatGPT, Gemini or Claude exactly what you offer. The question is: who shows up in the answer?
Tips for your business
Answer your customers' questions on your website and AIs will recommend you
The question your customer asks an AI is almost always the same one they would ask you. If the answer is already on your site, you join the conversation.
Tips for your business
Why your review rating could decide whether AI recommends you
The AIs recommend businesses with high ratings. And those who don't respond to reviews are practically invisible.