Answer your customers' questions on your website and AIs will recommend you
The question your customer asks an AI is almost always the same one they would ask you. If the answer is already on your site, you join the conversation.
Luis Fraga· (updated 14 Oct 2026)· 2 min
In short
ChatGPT, Gemini, and the leading AIs look for ready-made answers to recommend businesses. Having your most common customer questions answered in plain text on your website is one of the most direct actions you can take to appear in AI responses. No agency budget required, just clarity.
AI does not guess, it finds
When someone asks ChatGPT, Gemini, or any other AI which is the best physiotherapy clinic nearby, the AI does not make up the answer. It looks for texts that already answer that question clearly and directly. If your clinic's website has a page explaining what you treat, who you serve, how much a session costs, and how booking works, you become a candidate to be cited. If it does not, the AI simply moves on to the next result.
Write the way your customer asks, not the way you advertise
Most business websites talk about themselves: "industry leaders", "unmatched quality", "personalized service". That helps neither the AI nor the customer. What helps is answering real questions in plain prose: "how much does an oil change cost here?", "are you open on Saturdays?", "what is the delivery time to my neighborhood?". Every question answered in prose on your website is an open door for the AI to walk through and cite you. You do not need a formal FAQ section: a paragraph on your services page, a note on your contact page, or a short blog post all work just as well.
Where to start today
List the five questions you receive most often by phone, chat, or in person. Write each answer in plain prose, with at least two complete sentences. Publish that content on any public page of your site, whether on the service page, the contact page, or a dedicated section. Make sure your business name, address, and phone number are correct on that same page, because AIs cross-reference that information to confirm you are a trustworthy source. If you want to understand why consistency in those details matters so much, see how NAP affects AI recommendations.
Our take
If it were us, we'd start with the phone: open WhatsApp and write down the five questions customers ask most. Hours, prices, whether you do home visits, whether you take cards. Then answer each one in two lines, the way you'd explain it at the counter, and post it on your website or profile. That's exactly the kind of text AIs tend to quote.
It's easier to understand by seeing it. Open one of the example IDAIs and explore at your own pace.
IDAI means Digital Identity for AI: your business page built for AIs to read.
See a ready-made IDAIFrequently asked questions
Do I need to create a separate FAQ page on my website?
No. What matters is that the answer exists in plain text on some public page. It can be inside a services page, a contact page, or a blog post. AIs read the content, not the format.
How many questions do I need to answer before I start appearing in AI responses?
Start with five, the ones your customers ask most. Five well-written answers are worth more than fifty lines of generic marketing copy. Add more as new questions come up.
Does this work for small businesses with no agency budget?
Yes, and it makes the biggest difference for exactly those businesses. You do not need a paid tool or a specialist. You need clarity about what your customer wants to know and a few well-written paragraphs on your site.
Keep reading
The Questions Your Customers Are Already Asking AIs About Your Industry (and How to Make Sure You Show Up in the Answers)
Before they walk through your door or give you a call, your customer has already asked ChatGPT, Gemini, or Perplexity for advice. The question is: whose name came up?
5 signs the AIs are not recommending you (and what to do about each one)
These signs show up before you realize you are losing customers to whoever the AI does know.
The questions your customers are already asking AIs about your industry (and how to make sure you show up in the answers)
While you read this, someone is asking ChatGPT, Gemini or Claude exactly what you offer. The question is: who shows up in the answer?
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