# 4 pieces of information your digital profile needs for AI to trust you _AI doesn't recommend what it doesn't understand. These are the details that make the difference._ > For an AI to confidently recommend your business, it needs to find **the same basic information everywhere**: name, address, phone, hours and what you actually offer. When that data matches across every place your business shows up, AI has less doubt and recommends with more confidence. **Tips for your business** · 4 Aug 2026 · MerbIQ --- ## Name, address, phone and hours always up to date If your business shows up with one name on Instagram, another on Google and a third on your website, [AI can't be sure it's the same company](https://merbiq.com/en/blog/nomes-enderecos-inconsistentes-confundem-ia). **Keep name, address, phone and business hours exactly the same and up to date** everywhere, including holidays. This matters more every day: 45% of consumers already use AI to find local businesses, up from just 6% a year ago. Fonte: [BrightLocal, 2026](https://www.brightlocal.com/research/lcrs-ai-trust/) ## A clear description of what you offer Generic phrases like "the best in the area" don't say anything concrete. Describe your services or products using **words a customer would actually use** to search for you. ## Real frequently asked questions The questions your customers ask most on the phone or WhatsApp are exactly what an AI needs to answer on your behalf. **Turn those questions into a clear list**. ## Organized social proof Real, well-organized reviews and testimonials give AI a **concrete reason to trust** your recommendation over a competitor's. ## FAQ ### Is this different from just having Instagram? Yes, quite different. Social media are closed environments: generative AI doesn't go into your Instagram or WhatsApp to read posts and figure out who you are. A structured profile, like IDAI, organizes that same information in a format AI can read and understand directly, without having to guess from photos and captions. ### Do I need to redo my entire website? No, not at all. This structured information works as an extra layer on top of what you already have, whether that's a website, social media, or both. You don't need to redo anything that already exists or hire a developer: it's a complement built specifically for AI to understand your business, not a renovation. ### How do I know if my information is inconsistent? The most direct way is a free MerbIQ scan: in 60 seconds we compare how your business appears across the main places online and show you exactly where AI still confuses or doesn't know some piece of information, like your name, address or phone. No card or account needed to see the result. ## MerbIQ These 4 details seem basic, but they take time, and time is exactly what's scarce for someone running a business alone or with a small team. We don't think it's fair that only businesses with someone dedicated to this get to be properly organized. That's why MerbIQ exists: to do this work for you, without you needing to understand technology. --- Organize these 4 details in your IDAI and start getting recommended. — https://merbiq.com Canonical: https://merbiq.com/en/blog/informacoes-ficha-digital-precisa-ter-ia-confie